BOOTHS & STALLS
ICSA is packed full of exciting events. If you are an Australian or International manufacturer, distributor, retailer or supply products or services to hobbyist or professional cake decorators or the cake decorating industry this is a great opportunity to raise brand awareness and increase sales.
There are in excess of 90 booths available. Each booth is 3m x 3m. Any number of booths can be purchased and configured to your specific needs. Booth location is allocated on a first booked, first served basis, however here are so many exciting events happening throughout all three days , distributed throughout the show, every booth location offers prime exposure.
Exhibition Booth Prices:
The above prices are per stand and exclusive of GST
50% payable on booking, remainder payable 1st March, 2018
A special offer of $200 discount for payments made in full at time of booking. Bookings made after 1st March require full payment.
The larger your booth size, the higher discount you will receive off the standard booth rate (see above prices).
A range of incentives are being offered including free advertising, free show tickets, listing in program, social media and website listings dependent on the exhibition area you book.
*(GST is an Australian Government legislative requirement which is paid by the event organisers to the Australian Government)
Target Market & Demographics
In excess of 10,000 visitors are expected throughout the three days of the show. ICSA is a family friendly events which targets cake, baking, chocolate and food lovers with a diverse range of experience from professionals to the home baker. ICSA is open to the general public. This year we have appointed a highly experienced public relations company to ensure high visitation during 2018. An extensive national and international media campaign is planned. Attendees geographically located in all Australian States, Asia Pacific, Europe, US, South America and many other global destinations are expected
Demographics: 85% Female + 15% Male
10% Aged 55 or Older
40% Aged 45 - 54
33% Aged 35 - 44
14% Aged 25 - 34
Why Visitors Attend:
International Cake Show Australia is Australia's ONLY International Cake, Baking & Sweet Show. It is Australia’s biggest exhibition dedicated to everything about CAKE and CAKE DECORATING. Over 3 huge days, you’ll reach thousands of home bakers, professional and amateur cake decorators, chocolate lovers and foodies with a passion for all things sweet.
They visit the Show to learn new techniques, watch demonstrations, attend workshops, to discover new products, and buy everything they need to decorate cakes like a professional. They are looking for new innovative products to take their decorating to the next level. The products they discover at the show will remain on the top of their shopping lists for many years!
Who Should Exhibit?
If you are a manufacturer, distributor, retailer or sell cake, baking or chocolate related products or services there is no more powerful vehicle to promote and position your business. If you are a chef, event venue or are affiliated to the bridal or party industries, ICSA is a powerful opportunity to platform your products and services to a very large number of people within your target market, over three huge days at the largest cake and sweet show within Australasia
• Reach customers that are highly motivated t
• Sample products your specific highly targeted audience
• Educate customers on how to use your products
• Build relationships in a fun and vibrant atmosphere
• Build brand and product awareness
• Launch new products or your company into the
• Increase product sales by selling to large numbers
directly at the Show
Booth & Sponsorship Queries:
ICSA Event Manager & CEO
P: 0412 100 750 (Within Australia)
P:+61 412 100 750 (Outside Australia)