VENDOR'S RESOURCE CENTRE

Welcome to International Cake Show Australia
It's great to have you on board!

This is where you'll find everything you need to know

SALES & SUPPORT

For stand sales, upgrades or general booking ​queries contact Joan McDermott - ICSA CEO ​ 
Email: [email protected] or
​Mobile ​0412 100 750 

SPONSORSHIP 

Want to take your branding exposure to the next level? Reach out to find out about all the excellent sponsorship opportunities
​available at the show

SHOW OPENING HOURS

​BRISBANE:
Exhibition Hall 2, BCEC
Friday 12th April - Sunday 14th April 2024
​10am - 4pm Daily

WHAT'S ON AT THE SHOW

Visit the website to see all the amazing free activities and paid classes and workshops happening at the show

IMPORTANT INFORMATION  YOU NEED TO KNOW! 

Important Forms to Complete

Please scroll down to the end of this page to find the important forms you must complete and return via email as soon as possible. They are quite urgent, so we can make sure your bump in ​is as smooth as possible

Our Vendors & Sponsors 

 Meet our regular Vendors & Sponsors  ​

Floor Plan

The 2024 is almost complete. It will be available to download here soon.. 

Stand Payment

All stands are allocated on a first in first served basis. No stands will be reserved until your booking form and 50% deposit are received.  If booking prior to 30th November 2024 50% deposit is required with the remainder being payable within 30 days. If booking after 30th November full payment is required at the time of booking.  If you are booking prior to 30th November and pay in full a 5% discount will be applied.

Sweet Street stands are already highly discounted, therefore full payment is required at time of booking. No discounts apply. 

Invoices will be issued once you have completed and returned your booking form. Payment is available via direct deposit or credit card. Credit card payments will incur a 1.75% credit card fee. Please contact the organiser via email [email protected] or 0412 100 750 if you'd like to organise a credit card payment. 

Stand Inclusions

Download the stand specifications to assist with planning furniture requirements or layout and/or signage. Please note these dimensions are for a standard 3m x 3m stand. All walling is white (not grey). If you have a larger stand you will need to take this into consideration. However, the height and width dimensions of each wall panel are standard regardless of the size of your stand. If you've ordered a standard shell scheme stand (rather than floor space, or a custom-built stand) your stand includes: 
Fascia board signage on every aisle facing side. The name on the signage will be the name you elected on your booking form. The last date for Fascia Board name changes is COB 15th March 2024

2 x LED Spotlights per 3 square metres (ie for each 3m x 3m area)

Carpet - No carpet is included. If you require carpet please contact Exponet (our Exhibition Build Partner)

Standard Power.  Standard power is enough to operate one or two small electrical appliances such as a laptop and microwave or EFTPOS terminal. If you are planning on using multiple electrical appliances such as a mixer, refrigerator, printers etc, please consider an electrical upgrade. Exponet will be able to advise and assist you. Last thing we want you (or us) to experience is a power failure or a blackout so if needed please consider an upgrade. 

Exhibition Build Partner

We are currently negotiating with our 2024 build partner. We will confirm their details as soon as possible. 

Dress Your Stand Pretty! 
Each year the ACADA executive committee selects the best dressed stand at the show. The 2023 best dressed stand will be announced in May, after our next committee meeting. The winner will receive a complimentary 3m x 3m stand at the 2025 show. 

If you are using trestle tables please ensure you have a black cover or table cloth. We're working hard to make sure the show looks amazing. The stand build will be 100% fushia (hot pink!). Fascia Board printing is in black! We'll be offering a prize again this year for the best dressed stand. The 2025 show theme will be announced soon. A well-dressed (or crazy stand) will attract people to your stand as well as make the show look fantastic. The Best Dressed Stand will again win a complimentary 3m x 3m stand next year! ​

Bump In / Bump Out 

Bump In :    Thursday 11th April - Between 7am - 5pm 

Please note things have changed at the new venue. Professional traffic wardens will be on duty to ensure a smooth bump in for all. It's essential to schedule your dock bump in time. Please download the Dock Reservation Form, complete it and email it back to Joan McDermott, the show's CEO via [email protected] as soon as possible. Times will then be allocated on a first booked first served basis. 

Need a Forklift?
If you are having stock loaded onto palettes being delivered, please check with your transport company whether they need a forklift to offload it from their truck. If they do you will need to book the forklift on the Dock Reservation form above. If you do not book the forklift, unfortunately it will not be available. Our new venue cannot only provides forklift service on a fee for use basis. We'll upload more information for you here soon.   

Bump In & Dock Rules

Bump In and Out information will be available here soon. ​

Parking

There is ample parking immediately underneath the new venue. We will upload parking 
information for you here soon. There is a fee, however there is no problems with availabilty. The parking options are HUGE!  

Accommodation

There are many accommodation options located around the show precinct, including economical AirBnB accommodation. We are currently negotiating discounted accommodation rates with accommodation providers and will announce options here soon. 

Join the Fun - You're invited to the Oscars!

You'll notice once we launch the Cake Oscar Awards social media will go wild! News about the Cake Oscar Awards and the Gala Black Tie Dinner go viral! The gala dinner is an amazing night. Anyone who is anyone within our industry will be there.  It's a fantastic networking opportunity. A word of warning. YOU'RE INVITED!  Unfortunately, once the event is sold out, we can't extend numbers.  Once tickets go live, reserve yours quickly. This event is a sell out every year. ​

Want a High Impact Ceiling Banner?

Ceiling Banner information will be downloaded here soon. In the meantime if you are interested please contact the Show CEO Joan McDermott on 0412 100 750 

Vendor Lanyards & Show Passes

Get in early! Email the names of everyone working on your stand so we can email you your complimentary three day passes. We'll also have vendor / sponsor lanyards available for you during bump in. Names should be emailed to [email protected] 

Bump Out - Sunday from 5pm

Please note no vehicles will be permitted to enter the building until competition cakes have been collected. Please help us deliver an enjoyable show by following the bump out rules below:

OH&S High Vis Shirt and enclosed Shoes to be worn during pack up and bump out

Any goods remaining for collection must be fully packed, clearly marked and have

the Freight Delivery label above attached. All Items must be collected the next business day. 

All rubbish is to be either removed or placed in the commercial rubbish bins provided. If you do not remove all items from your stand (or nearby areas) prior to vacating the show. If your rubbish or any items are left behind, the venue will charge us for it's removal. If this occurs the cost ​will be passed onto you, as per our booking terms and conditions. 

Cleaning & Rubbish Removal

All packaging and rubbish must be placed in the commercial rubbish bins. This is a requirement during bump in, bump out and during the show. It's each vendor's responsibility to ensure their stand and the nearby area is clean and ready for the next day. The Venue's staff will only empty rubbish in the allocated rubbish bins. They are responsible for cleaning public areas and the amenities only. They do not clean exhibitor stands during the show. The cleaning of your stand is your responsibility. This also applies during bump out. All rubbish including empty palettes must be taken with you. In the event rubbish is left in your area and a cleaner ​is required, or a forklift hired to remove palettes or items remaining, the cost will be passed onto you. 

Want a Huge Crowd?

We're doing everything possible to attract huge crowds, however to make International Cake Show Australia a huge success it takes a team effort! The more you promote the show, the larger the crowds will be. That means the more EVERY vendor, and sponsor will benefit. To achieve a bumper crowd and to make Australia proud, you need to do your bit.

Advertising & Promotional Material

We've printed 50,000 flyers and hundreds of A4 posters. Several vendors and sponsors are already distributing show and competition flyers nationally with every mail order they send out.  We have more and will get more if needed. Partner with us. Please email [email protected] if you'd like to receive posters or flyers to display or distribute.​

Your Social Media Banners

Social media banners are on the way. They'll be available here within the next few days. Download them and pop them onto your socials.  ARE YOU IN? Help us create and deliver an unimaginable show. SOMETHING AMAZING! When you add your banner, please don't forget to tag us in #ACADAICSA

Run Your Own Competition 

We'll help you. We're thrilled to offer you COMPLIMENTARY 3 DAY PASSES (valued at $75 each) to use for promotional purposes. If you'd like to run some social media competitions to help spread the word and to encourage your customers to visit your stand please let us know. We'll issue them ​to you. You can then easily reassign them online to the winners. 

Raffles & Give-Aways

Did you know International Cake Show Australia is owned and operated by ACADA. ACADA is a not-for-profit incorporated association. We run the show every year at a loss, to help you grow, and to grow our industry. To help recoup some of our costs we run a number of raffles and give-aways each day.  Donating product for the raffles is a great way for you to give back whilst raising your profile! Raffle prizes are announced on the load speakers daily. Manildra Group is the first company off the ranks. Every year they donate a palette full of flour and product which is raffled off at the show. If you're not in a position to donate product, make sure you pick up some raffle tickets from the ACADA stand! ​

The Ultimate Cake & Cookie Competition

A key feature at ICSA is the Ultimate Australian Cake & Cookie Decorating Competition. It's designed to encourage others to become passionate about cake and cookie decorating. When they do, they buy from YOU and you benefit. Help us make the Ultimate Australian Cake & Cookie Decorating Competition the greatest in the land by promoting it to your customers, friends and family. Encourage them to ENTER. Download all the competition information now! 

IMPORTANT FORMS & INFORMATION!


​Please email the documentation below ​URGENTLY if you haven't already provided them to:

Joan McDermott - [email protected] 
PUBLIC LIABILITY CERTIFICATE OF COVERAGE​
Please email a copy of your public liability certificate of coverage as soon as possible
to [email protected]. It must be valid for the full period ​of the show. 
FOOD VENDORS LICENSE - IF SELLING FOOD
If you are a Sweet Street Vendor, or selling food at the show you will need to email a copy of your food vendors license as soon as possible. All legislated requirements relating to selling food will be applicable at the show including food labelling and food storage. It should be emailed to [email protected] 
FOOD SAMPLING
If offering samples of food you need to complete and return the attached "Food Sampling" form. Please note any samples must be stored/displayed safely and be covered or behind perspex
DEDICATED INTERNET ACCESS
General internet access throughout the venue is shared. If you require uninterrupted  internet access for your stand the RICC can organise this for you. If required, please complete and return the attached Exhibitor Internet Access form
FREIGHT DELIVERY
​Deliveries, Collections and Loading Dock Access – deliveries are accepted 24 hours prior to the commencement of ICSA. To assist in the smooth delivery of goods, please complete the attached Delivery Label and attach one to each item.  We also require the arrival details of the goods being delivered so we can ensure our loading dock marshall is aware of any expected incoming freight. The Delivery Notification Form is to assist in this regard.  Importantly, the standard loading dock hours are Monday – Friday between the hours of 7.00am and 3.30pm.  Any items collected post event, we require all items to be sealed, labelled and ready for collection the next working day.​
ALL ELECTRICAL APPLIANCES MUST BE TESTED & TAGGED
If you are bringing any electrical equipment to use at the show, please ensure it's tested and tagged prior to your arrival. We, our build company and the venue have a legal obligation to ensure the show is a safe environment. They will be doing inspections. If you're electrical appliances haven't been tested and tagged Exponet's electrician will provide this service for you at a modest charge. Testing and Tagging is important to ensure there aren't any unforeseen circumstances that will interupt power service at the show. We want all vendors to be happy! 
With so many new additions to this year's show, we hope you're as excited as we are.

If there's any further information you need please don't hesitate to contact Joan. She's here to make everything as easy as possible for you. If you've got any queries please don't hesitate to make contact either via email or on her mobile 0412 100 750. 

We know you're going to be busy. The good news is it's almost time to Party!  Have the sweetest day.​

Reach out if you'd like to learn more about becoming an
​ACADA Retail Partner !